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Metrics Overview

Metrics help you understand how your messaging campaigns are performing, track engagement, and make data-driven decisions. Conviso provides comprehensive metrics across all channels and message types.

What are metrics?​

Metrics are quantitative measurements that track the performance of your messages, campaigns, and overall workspace activity. They help you:

  • Measure success - Understand which messages resonate with your audience
  • Identify issues - Spot delivery problems or low engagement
  • Optimize campaigns - Make informed decisions about messaging strategy
  • Track growth - Monitor workspace activity and engagement over time

Types of metrics​

Conviso tracks several categories of metrics:

Volume metrics​

These metrics count the number of messages:

  • Sent - Total messages sent (attempted)
  • Delivered - Messages successfully delivered
  • Failed - Messages that failed to send
  • Suppressed - Messages blocked due to unsubscribes or bounces

Engagement metrics​

These metrics measure how people interact with your messages:

  • Opened - Number of messages opened (email and push)
  • Clicked - Number of links clicked
  • Unique opens - Number of unique people who opened
  • Unique clicks - Number of unique people who clicked

Quality metrics​

These metrics indicate message quality and deliverability:

  • Delivery rate - Percentage of sent messages that were delivered
  • Open rate - Percentage of delivered messages that were opened
  • Click rate - Percentage of delivered messages with clicks
  • Bounce rate - Percentage of messages that bounced
  • Spam rate - Percentage of messages marked as spam
  • Unsubscribe rate - Percentage of recipients who unsubscribed

Goal metrics​

For campaigns and broadcasts with goals:

  • Goal achieved - Number of people who completed the goal
  • Goal achievement rate - Percentage of recipients who achieved the goal

Metrics by channel​

Different channels support different metrics:

Email​

  • Sent, Delivered, Opened, Clicked
  • Bounced, Failed, Suppressed
  • Spam reports, Unsubscribes
  • Unique opens and clicks
  • Delivery rate, Open rate, Click rate

Push notifications​

  • Sent, Delivered, Opened, Clicked
  • Failed
  • Delivery rate, Open rate, Click rate

SMS​

  • Sent, Delivered, Failed
  • Delivery rate

Webhooks​

  • Sent, Failed
  • Success rate

Slack​

  • Sent, Failed
  • Success rate

Where to view metrics​

Metrics are available in several places:

Workspace Dashboard​

The main dashboard provides:

  • Overview counts (People, Segments, Campaigns, Journeys)
  • Messages sent chart (last 30 days by channel)
  • Credits usage (coming soon)
  • Quick stats (coming soon)

Campaign Analytics​

Each campaign has an Analytics tab showing:

  • Metrics by channel (email, push, SMS)
  • Date range filtering
  • Channel-specific breakdowns
  • Engagement rates

Broadcast Analytics​

Each broadcast has an Analytics tab showing:

  • All-time metrics
  • Channel-specific metrics
  • Delivery and engagement rates
  • Goal achievement (if configured)

Transactional Analytics​

Each transactional has an Analytics tab showing:

  • Sent count
  • Delivered count
  • Opened count (for email and push)
  • Clicked count (for email and push)
  • Delivery and engagement rates

Understanding rates​

Rates are calculated as percentages:

  • Delivery rate = (Delivered / Sent) × 100
  • Open rate = (Opened / Delivered) × 100
  • Click rate = (Clicked / Delivered) × 100
  • Bounce rate = (Bounced / Sent) × 100
  • Goal achievement rate = (Goal achieved / Delivered) × 100

Why rates matter​

Rates help you understand performance relative to volume:

  • A high delivery rate means your messages are reaching recipients
  • A high open rate indicates engaging subject lines or push titles
  • A high click rate shows compelling content and clear calls-to-action
  • Low bounce and spam rates maintain sender reputation

Metric updates​

Metrics are updated in real-time as messages are sent and events occur:

  • Sent counts update immediately when messages are queued
  • Delivery status updates as delivery confirmations are received
  • Opens and clicks update as engagement events are tracked
  • Bounces and failures update as errors are reported

Some metrics may take a few minutes to fully update, especially for high-volume sends.

Date ranges​

You can filter metrics by date range:

  • All-time - All metrics since creation
  • Custom range - Select specific start and end dates
  • Last 30 days - Default view for dashboard charts

Date range filtering helps you:

  • Compare performance across time periods
  • Identify trends and patterns
  • Analyze campaign effectiveness over time

Best practices​

  1. Monitor regularly - Check metrics frequently to catch issues early
  2. Compare rates - Look at rates, not just counts, to understand performance
  3. Track trends - Watch for changes in delivery and engagement rates
  4. Set benchmarks - Establish baseline metrics to measure improvement
  5. Act on insights - Use metrics to optimize subject lines, content, and timing
  6. Watch for issues - High bounce or spam rates need immediate attention

Common metrics to track​

Health metrics​

  • Delivery rate - Should be >95% for email
  • Bounce rate - Should be <5% for email
  • Spam rate - Should be <0.1% for email

Engagement metrics​

  • Open rate - Industry average: 20-25% for email
  • Click rate - Industry average: 2-5% for email
  • Click-to-open rate - Percentage of opens that resulted in clicks

Performance metrics​

  • Goal achievement rate - Measures campaign effectiveness
  • Conversion rate - Tracks desired actions completed

🎉 You're ready!
Understanding metrics is key to successful messaging. Use them to measure, optimize, and improve your campaigns.